Term Papers on General Electric

Term Paper Title	General Electric
# of Words	656
# of Pages (250 words per page double spaced)	2.62

General Electric

Business Level Strategy

The business level strategy of GE in times past has been concentrated on providing heath care equipment to approximately 300 hospitals that were run by Columbia/HCA Healthcare Corp.  But GE, run by Welch, has diversified greatly.  Moving from a primarily manufacturing firm to becoming a more service oriented firm.  One of the first big steps for GE to move into the services market was when Columbia allowed them to service all of their imaging equipment, including those made by GE's rivals.
Differentiation
The strategy of differentiation for GE is in their vision of improving the quality of their products and services.  Welch decided earlier this year to improve GE quality with the expectation of boosting their revenues.

Overall Cost Leader
GE is already seeing a competitive advantage in streamlining their organizations that reduce operating costs and increasing revenues.  In fact, they have done this so well that other organizations have been willing to hire GE as a consultant to show them the tricks of the trade that will increase their bottom lines.  GE has been offering flat rate full service contracts for many of its customers that are raising the eye brows of competitors.

Focus
The focus for Welch has been directed on GE and GE alone.  It was stated that he doesn't sit on any outside corporate boards and is devoted to the success of GE.

Prospector
GE is definitely categorized as a prospecting type of company.  As the article outlines, GE is a company that looks for new markets and new growth opportunities and is willing to accept some level of risk.  Along with successfully being involved in Medical Systems, Aircraft Engines, Power Generation, and Transportation, GE has been busy working on global computer services that appears to have phenomenal potential for them.

     Corporate Level Strategy
As all of GE's business entities get direction from Welch on a business level strategy, he has come up with a corporate level strategy...

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