Term Papers on Baskin-Robbins

Term Paper Title	Baskin-Robbins
# of Words	426
# of Pages (250 words per page double spaced)	1.7

Baskin-Robbins

We chose to buy a Baskin-Robbins franchise.  As ice cream fanatics, we felt that this
franchise would appeal to a wide age range.  Because of this wide audience, the hopes for
success are greater.  Baskin-Robbins is a major part of Allied Domecq, a company with
interests in Food Manufacturing, Retailing, Brewing, and the Wholesale of spirits and
Wines.
      Ever since it was founded in 1945, the Baskin-Robbins concept has been a
simple one-- to provide customers with 31 flavors, one for each day of the month.
Because of the rich quality of the ice cream the customers demanded more flavors.  The
current flavor list had over 700 flavors.  The company goal is to provide the franchisees
with the best and most varied selection available anywhere.
     The company has been franchising since 1950.  There are currently 3,456
franchised units in 49 states and in 44 countries.  The company itself only owns four of
the franchise units.  Those interested in a franchise opportunity must pay a franchising
fee of $15,000 that varies from country to country.  The future franchisee is required to
have at least $100,000 in liquid assets, including the franchise fee.  In order to even be
considered for a Baskin-Robbins franchise opportunity, those interested must have a net
worth of at least $300,000.  Though very rare, the Corporation does offer limited
financing for qualified candidates.  Becaus...

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