Apple Computers

Term Paper Title	Apple Computers
# of Words	988
# of Pages (250 words per page double spaced)	3.95

Apple Computers

     Apple Computers astonishing rise during the 1980�s had been an American business

success story of epic proportions.  For a company that rocketed out a garage in Los Altos Ca. to

become a pioneer of the New Information Age.  But the 1990�s had gotten off to a rocky start.

Apple�s profits were falling under fierce competition.  Its outlandish research projects were not

panning out.  The Mac had held a good ten year lead in technology over all other computers.

     After reviewing the roller coaster-like ride that Apple computer took, it was apparent to

my team that Apple must become a much sleeker company.  Chopping out some of the fat and

closing some of the plants in Cupertino.  The company must also initiate a massive layoff of at

least 1/5th of the workers.  This would help them to be a much more efficient company and will

demonstrate a process of improvement towards success.  This restructure will include a

reorganization around the areas of function, such as, marketing, product research and

manufacturing departments.  This will also send a message to Apple customers and remaining

employees that Apple is in a transition stage for the better.

     Apple has often produced fabulous products, including its PowerBook laptop.  But

recently had lost focus trying to support in excess of 15 product lines.  The company has to focus

on fewer products categories, such as, desktops and portable computers.  The company would

often loose hundreds of millions of dollars in sales by failing to fill the demand.  Today PCs lose

their value as fast as a gallon of milk on a supermarket shelf.  Reducing inventory to a minimum

can save millions of dollars.  So Apple should manufacture their new iMac PC and other products

at a single location.  Shortages should be minimal with all of the products being produced out of a

single location.  If more than one location is needed, than re-open another plant to increase

manufacturing capability.  The manufacturing plants will be able to share knowledge enabling

them to excel as one.

     Apple has to take a serious look at how they can sell more computers through retail

stores. My team would research a sales channel to sell the entire Apple computer product line

through. We would put together a proposal with a retail computer giant  like CompUSA or Best

Buy. The proposal would include a designated section of their floor space for sales Apple

Computer products.  This process would pay huge dividends an balloon Apple products business.

I would also make sure that my sales managers monitored the status of Mac products in all of the

retail outlets on a weekly basis. This would avoid any kind of inventory swings.

     It can be said that in the past Apples management has not been able to solve the

companies internal and external problems that have lurked for years.  Therefore, it is extremely

important to restructure all the levels of management within each organization because Apple has

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