Term Papers on Business Plan Component

Term Paper Title	Business Plan Component
# of Words	412
# of Pages (250 words per page double spaced)	1.65

Business Plan Component

Section 3

Subject: Marketing

Company: Citigroup

Sources: http://www.hoovers.com/co/capsule/5/0,2163,58365,00.html

www.hoovers.com/co/capsule/5/0,2163,58365,00.html

Weekly Stock Prices: 37.62

            Citigroup do not have offer products, but financial services. Since Citigroup is made up of many smaller companies, it provides many different types of financial services. It is hard to say that the corporation offers any sorts of products at all.

            The pricing of Citigroup's financial services is full price and is very fair to their clients. They use subsidiaries cross-selling. "Citibank sends rejected applicants to a sub prime affiliate, Citifinancial, consumers who would qualify for lower rates". This is not referred by Citifinancial. Also, the Association of Community Organizations for Reform, also known as ACORN, expects Citigroup to ensure that its subsidiaries "remain competitive with each other", because in that way, the institution acts so that it provides the best possible to the consumer or the client.

            Citigroup is the world's 2nd largest financial services firm. Citibank, part of Citigroup, is the first U.S. bank with more than one trillion dollars in assets. Citigroup offers banking through Citibank, insurance, asset management, insurance (Travelers ...

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