Internet Marketing Tactics

Term Paper Title	Internet Marketing Tactics
# of Words	514
# of Pages (250 words per page double spaced)	2.06

Internet Marketing Tactics
ENGL 1054 NA-BS 1205

Problem - Solution Essay (Final Draft)E6

7 July 2003

Internet Marketing Tactics
Pop Up Banners, which are internet advertisements that pop up on the computer screen when we are surfing the web, are a phenomena that have only recently begun to be widely used by internet marketers to bring attention to their products. There are few people that do not think of these ads as intrusive, and distractive. There have been numerous times when I have been merrily surfing from one web site to another and have these obnoxious ads take over the �focus� of my computer screen. These ads announce �great interest rates on personal loans�, and invite us to �Get your free credit report here�, or �Try this new wonder drug for your hay fever.� Whatever the product or service, we are forced to give attention to it whether or not we really want to. So, why do people allow these intrusive ads to be displayed on their web sites?

The sky rocketing price for web space has forced them to resort to the same tactics used by television, newspapers, and other media- they sell space on their web sites to companies seeking to expose their products or services. In the beginning, these ads were not so intrusive. They were small blocks that were integrated into the web masters �home page�. The text of the ads might have blinked, or may have been colored in some attention grabbing hue, but they did not ...

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