" Through A Conotative And Denotative Analysis, Determines The Target Audie

Term Paper Title	" Through A Conotative And Denotative Analysis, Determines The Target Audie
# of Words	885
# of Pages (250 words per page double spaced)	3.54

" Through a conotative and denotative analysis, determines the target audience for Cosmopolitan."

In this essay I am going to discuss what sort of audience Cosmopolitan is aimed at, by looking at the magazine and giving it a conotative and denotative analysis. I am going to look at the colours and design of the cover and try to explain the meanings of the techniques used. I am also going to discuss the model used on the cover which determines the audience of the magazine.

The basic design of the magazine is, the title is at the top of the page stretched out in a bright colour to stand out. All of the text is laid out around the outside of the model apart from the strip across the body which must mean that it is important and needs to attract the attention of the reader, it has big lettering and bright colours also. The model in this case is Jennifer Lopez. She is dressed in a gold top which is linked in with the colour scheme of the cover, which is yellow, gold and pink. Her hair is down and swept across the top part of her face and body. She is not smiling, but her mouth is slightly open showing a little bit of her teeth. She is wearing simple make-up but it is noticeable to see. The price of the magazine is �2.70, but the quality of the magazine and the type of paper used suggest why this magazine is more expensive than others. There is quite a lot of text on the cover of this magazine which implies that there are a lot of stories, therefore a lot to read, which means it is good value for money. The text seems to be the same over the whole cover just different size depending on how important the word or phrase is.

The 3 colours that are featured on this magazine are gold yellow and pink, which are featured on the background and on the model. These could be considered as girl colours because they are feminine which links in with the woman's magazine therefore it will appeal most to the female population. The same colours are carried out throughout the whole cover. With the text the more important things are in yellow to make the words or phrase stand out. The pink and yellow compliment each other and work will together. The gold on the top that the model is wearing links in with the colour scheme to keep the scheming simple.

I think they chose Jennifer Lopez as the model because they need someone famous o...

Read entire document