Term Papers on THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS

Term Paper Title	THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS
# of Words	8464
# of Pages (250 words per page double spaced)	33.86

THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS: A CASE STUDY OF FSB INTERNATIONAL BANK PLC, MAIDUGURI BRANCH, NIGERIA.

(COURSE:    FOUNDATION OF MARKETING)

BUSN 342

OF THE

DEPARTMENT OF BUSINESS ADMINISTRATION

JUNE, 2004

        This work is a case study submitted to the student service of the AIU, after completion of the course titled “Foundation of Marketing” (BUSN 342) by the writer.

TABLE OF CONTENTS

Title Page -       -       -       -       -       -       -       -       -       1

Table of Contents        -       -       -       -       -       -       -       11

CHAPTER ONE

1.0    Introduction       -       -       -       -       -       -       -       1

1.1    Background of the study      -       -       -       -       -       1

1.2    Historical Background  -       -       -       -       -       -       3

1.3    Statement of the research problem/hypothesis       -       5

1.4    Objective of the study  -       -       -       -       -       -       6

1.5    Significance of the study      -       -       -       -       -       7

1.6    Scope and limitation of the study  -       -       -       -       7

1.7    Methodology of the study     -       -       -       -       -       8

1.8    Definition of marketing information system (MIS)    -       9

CHAPTER TWO

2.1    Literature review         -       -       -       -       -       -       10

2.2    Definition of and concept of marketing information system -  13

2.3    Components of marketing information system -       -       16

2.4    Benefits of marketing information system       -       -       19

2.5    Information required   -       -       -       -       -       -       20

2.6    Learning through system analysis -       -       -       -       23

2.7    Marketing system and evaluation alternative

        marketing sub-system -       -       -       -       -       -       24

2.8           The impact of marketing information system

on managerial decision making     -       -       -       -       26

2.9    Decision making process      -       -       -       -       -       28

2.10  Why decision making is not rational       -       -       -       30

CHAPTER THREE

3.1    Method of data collection     -       -       -       -       -       32

3.2    Population of the research   -       -       -       -       -       32

3.3    Sampling size     -       -       -       -       -       -       -       32

3.4    Sampling technique    -       -       -       -       -       -       33

CHAPTER FOUR

4.1    Introduction       -       -       -       -       -       -       -       35

4.2    Data presentation and analysis     -       -       -       -       36

4.3    Data presentation       -       -       -       -       -       -       37

4.4    Data analysis      -       -       -       -       -       -       -43

CHAPTER FIVE

5.0    Summary, conclusion and recommendation   -       -49

5.1    Summary   -       -       -       -       -       -       -       -49

5.2    Conclusion         -       -       -       -       -       -       -       -50

5.3    Recommendation        -       -       -       -       -       - 51

APPENDIX

Reference -       -       -       -       -       -       -       -       -55

Questionnaire     -       -       -       -       -       -       -       -56

Bibliography       -       -       -       -       -       -       -       -58

CHAPTER ONE

1.0    INTRODUCTION

1.1    BACKGROUND OF THE STUDY

        “To manage a business well, is to manage its future, and to manage the future is to manage information”. To do these things managemen...

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