Term Papers on Dell – New Horizons

Term Paper Title	Dell – New Horizons
# of Words	9698
# of Pages (250 words per page double spaced)	38.79

Dell – New Horizons

I      Introduction and scope of work............................................................................................. 3

I.1       Introduction................................................................................................................... 3

I.2       Scope of Work.............................................................................................................. 3

II     Marketing mix....................................................................................................................... 4

II.1      Product policy............................................................................................................... 4

II.1.1     Innovation management.......................................................................................... 5

II.1.2     Management of already established products........................................................... 6

II.1.3     Brand management............................................................................................... 6

II.2      Price policy................................................................................................................... 6

II.2.1     Pricedetermination for new products........................................................................ 7

II.2.2     Price determination for the product program............................................................. 7

II.2.3     Price differentiation................................................................................................ 8

II.2.4     Creation of discount systems................................................................................. 8

II.2.5     Changes in prices of products................................................................................. 8

II.2.6     Implementation of prices........................................................................................ 8

II.3      Communication policy.................................................................................................... 9

II.3.1     Budgeting............................................................................................................. 9

II.3.2     Communication Instruments................................................................................. 10

II.4      Distribution policy........................................................................................................ 10

II.4.1     Formation of the distribution's system.................................................................... 11

II.4.2     Formation of the sale’s activities........................................................................... 11

III    Distribution Channels.......................................................................................................... 12

III.1     Distribution Planning.................................................................................................... 12

III.1.1     Definition of Distribution Channel.......................................................................... 12

III.1.2     Channel Decisions.............................................................................................. 12

III.1.3     Channel Members and Levels............................................................................... 13

III.2     Systems of Distribution................................................................................................ 13

III.2.1     The traditional Retail Model.................................................................................. 13

III.2.2     Retail Functions in Distribution............................................................................. 14

III.2.3     Direct Distribution............................................................................................... 15

III.2.3.1    Definition of E-Business and E-Commerc...

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