Volkswagen

Term Paper Title	Volkswagen
# of Words	714
# of Pages (250 words per page double spaced)	2.86

Volkswagen

The largest European manufacturer is Volkswagen with some 15 per cent of the market. The company has been on an aggressive acquisition trail for a decade and now produces and sells more cars than any other European company. It is certainly interested in the future of the Bavarian carmaker BMW.

Ford, Volkswagen, Renault, BMW and others are all engaged upon strategies to improve their value chain and reduce supplier numbers.

o Focus on less direct benefits

o Spent $30 million on environmental protection in one year

o Increased competitive advantage by positioning the company as a leader in ecologically conscious car manufacturing

o Enhanced image of its �high prestige and high value products�
Sustainable Development Targets of Volkswagen

Volkswagen has the ability to make its future development sustainable - to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.

Group Environmental Policy

Volkswagen develops, manufactures and markets motor vehicles worldwide with the aim of safeguarding personal mobility. The company accepts responsibility for the continuous improvement of the environmental compatability of its products and for the increasingly conservative use of natural resources, with due regard to economic aspects. Accordingly, the company makes environmentally efficient, advanced technology available world-wide and brings this technology to bear over with the full life cycle of its products. At all its corporate locations, Volkswagen works hand-in-hand with society and policy-makers to shape a development process that will bring sustainable social and ecological benefits.

7 Basic Principles of the Environmental Policy

o Restrict the environmental impact of Volkswagen�s activities to a minimum.
o Combine customer�s expectations with regards to environmental compatibility.
o Research and develop ecologically efficient products and processes.
o Ensure a continuous improvement process together with suppliers, service providers, retailers and recycling companies.
o Check the performance of the environmental management system regularly.
o Give information to customers, policy-makers and authorities.
o Inform, train and motivate Volkswagen employees in environmental protection.
Results of the Environmental Performance: Product

VW Lupo 3L TDI: The 3-Litre-Car.

o Consuming less than 3 litres of fuel per hundred kilometres.
o Only 81 g/km CO2 Emissions.
o Ultra...

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