Term Papers on Coca-Cola Vs Mars Bar

Term Paper Title	Coca-Cola Vs Mars Bar
# of Words	780
# of Pages (250 words per page double spaced)	3.12

Coca-Cola vs Mars Bar

In your opinion which is the best product?

When comparing two products like a can of Coca-Cola and a mars bar, the first thing you have to take into count is that there is a big main difference between these two products, one is a soft drink and the other is a chocolate bar. There is no doubt that Coca-Cola is one of the most well known products world wide, but is it actually better than a mars chocolate bar?

The Coca-Cola beverage is the main product of The Coca-Cola Company, and it represents, in the Boston Matrix for The Coca-Cola Company, a cash cow product. The Coca-cola beverage is a product with a very high market share but a low market growth, so it is the net generator of funds for the company, so the company uses this product as a way to obtain funds for new product development. In other words, the Coca-Cola drink is basically what supports the company, which is only possible due to its high profits. The Mars bar is also a cash cow for Mars Incorporated, but as its market shares are reasonably smaller compared to the Coca-Cola market shares, it can’t give the same support and financial supply to Mars Incorporated as Coca-Cola does. This causes Mars Incorporated product portfolio to have more mature products like the Mars bar to make profit and then be able to invest in new products, but at a slower rate then the Coca-Cola Company.

The Coca-Cola Company and the Mars Incorporated Company are structured in a very different way. The Coca-Cola Company invests in the Coca-Cola drink much more than it invests in all its other products. Advertisement and publicity for Coca-Cola can’t be compared to any other product in The Coca-Cola Company’s product portfolio, also because The Coca-Cola has a unique worldwide product distribution, as they have more than 300 products, mostly consisted of beverages, which are distributed to over than 200 countries, but many of these products are sold in only one specific region, and some of them in only one country even. This is because they believe that different people like different beverages at different times and for different reasons, and this has pr...

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