Term Papers on Marketing Techniques

Term Paper Title	Marketing Techniques
# of Words	352
# of Pages (250 words per page double spaced)	1.41

Marketing Techniques

Assignment – 18

March 29, 2004

o Do you believe the advertising networks bear any responsibility for ad bombs placed on your machines? How about www.colonize.com ? Why or why not?
Yes I think they bear some responsibility because they are getting paid by the companies that advertise their ads. I think it is unfair that they can just throw their hands up in the air and make the customer have to go through a long process to undo the mess that these networks have created for them. Colonize.com bears the majority of the responsibility because they are enticing you with a gimmick like winning something for free and then you are added to this list that creates pop-up ads that pop up on your computer every few minutes (pages 483-484).

o Do these programs result in greater “targeting” of advertising, or are they just as mass market in nature as television ads?
These programs are just as mass market as TV ads because they are received by people that might not be interested in the products an...

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