Term Papers on Radio And Television Advertising

Term Paper Title	Radio And Television Advertising
# of Words	636
# of Pages (250 words per page double spaced)	2.54

Radio and Television Advertising

We are constantly surrounded by advertising.  From bus stop benches to televsion
commericals.  Everywhere we lookd something is being advcertised.  Two of the
best ways to advertise are radio and television.  These two mediums effect
virtually everyone.  Most of us listen to the radio or watch televison at some
point each day.  Because of this, many of us are able to remember products by
the jingles or slogans that are used.  An example of this is the slogan for
Charmin tissue.  Anytime you see Mr. Whipple you think of Charmin, and the
slogan "Don't squeeze the Charmin."  This type of advertising keeps the products
in the mind of the consumer.  Therefore, when the consumer goes to the market,
he will reach for the Charmin.

Before deciding which medium youshould advertise in, there are some questions
you should ask yourself.  The potenetial advertiser should know who they are,
what they are selling and to whom they are selling it.  When you advertise you
should have a realistic profile of your customers.  By defining yout target
audience, you will be able to aim your advertisments at them.  Therefore, a
business should take the time to do some research and plan their adveritising
strategies.

For the small advertiser rafdio is the most effective mediom.  It can reach a
target audience and propl are likely to herar the advetissment more than once.
Most prople spend a great deal of time listening to the radio.  They listen
while they are commuting to work, are at the office, and while communting home.
Radios greatest advantage is mobility.  It can and does go everywhere.  Its
weakness, which can also be viewed as a strength is that it sis limited to tow
things, sound and silence.  Radio also works on the power of suggestion and the
imagination of the listener.  Radio advertising rate are determiend by the size
of the listening audience.  The size os the audience is determined by polls,
census data an...

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